Why The ‘Invisible Perm’ is Your Shortcut to Effortless Soft Waves
A modern perm is all about tousled texture, not corkscrew curls. There was a time, back in the 80s, when a ‘poodle perm’ was the height of style. ...
Read moreWelcome to Paul Edmonds
Perms
The secret to long-lasting soft waves
Perms
The secret to perfectly tousled hair
Discover paul edmonds
Our philosophy
Shop at Paul Edmonds
OUR BEST SELLERS
Metal Detox
SHOP THE COLLECTION
BLOG POSTS
THE LATEST FROM PAUL EDMONDS
Modern perms for men: How to get the perfect tousled texture
Natural-looking curls and waves are one of the biggest hair trends of 2026 for men. Those of us old enough to remember the first time perms became ...
Read more
Newsletter
Let's get personal!
Get 10% off your first purchase when you subscribe to our newsletter. You’ll get tips and tutorials from Paul and the team, plus exclusive first looks at new products and promotions. Only available for online purchases.
press & media
paul edmonds featured in
